M&M joins two-wheeler race

by khalid on 21/12/2009 · 0 comments

M&M is going to heat-up the motorcycle segment of the market by coming out with new bikes, one at the entry level and the other a high end product in 2010.

The company is also developing four other products, which will be rolled out in the next 2-3 years and will give the company a presence across segments and categories and help it reach sales of 500000 two wheelers by 2013 from 35000 now. At present M&M is in scooter segment and a very positive response is there to its scooters Rodeo and Duro. The company is investing Rs 300 crore on its two-wheeler business over the next few years for product development, factory revamp and expanding the dealer network.

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