Google+“Bell the bull says: Mahindra killer price of its SUV will likely to success its XUV 500.”
Business Updates: Mahindra launches its first global SUV
Mahindra launches its first global SUV XUV 500 at a competitive price of just rupees 10.8 lakhs. The company is very much in the race to capture the SUV market segment with its launch of XUV 500. The premium model of XUV 500 is very competitively priced in a range of rupees 10.8 lakh to 12 lakh. All the features aligned in the car are of global standards.
M&M XUV 500 will compete with Tata Aria and Toyota Innova in terms of pricing. However the features of this SUV can be compared with that of Honda CRV, Ford Endeavour and Toyota Fortuner these are expensive cars as compared to Mahindra’s XUV 500. When we see the ride quality and handling it is far superior to any of the Mahindra’s car which has been launched so far. In terms of fuel efficiency also the Car is way ahead from other players.
The 2.2 Litres diesel engine gives a mileage of 15 kilometer per ltrs.Mahindra knows that there might be cannibalisation in Scorpio’s sales but the company will grow 60 percent market share in the car SUV segment in India.
Mahindra & Mahindra has invested about rupees 650 Crores to develop this new platform & is expecting to produce 2000 units per month from its Chakan plant. The company is also planning to launch more variants and products in synergy with Ssangyong ( its Korean acquisition).The company is expecting to drive the car outside India & introduce the new XUV 500 in SA (South Africa) and then launching it in Western Europe, Australia and in different parts of America.
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